How to Install Google Analytics for WordPress Using MonsterInsights

Install Google Analytics in WordPress with MonsterInsights into your WordPress site brings many benefits. It’s critical to know how your audience interacts with your website for your success.

Google Analytics provides the way to know your audience is through your traffic stats, and for FREE.

We share in this article why Google Analytics is vital, and the step-by-step way of how you can effortlessly install Google Analytics for your WordPress website.

Why Google Analytics is Vital for Bloggers?

When you start a WordPress website, getting traffic and subscribers is your #1 priority. To reach this goal, Google Analytics will enable you make result-driven decisions by showing you the stats from the data you need. 

Who are the visitors to your WordPress website?

One of the many great features Google Analytics provides is that you can view the geographical locations of your WordPress website visitors. The Google Analytics also provides the browser they visited your site with, screen resolution, language, Flash support, JavaScript support and much more.

The data that Google Analytics provides in invaluable as when you custom design your WordPress site, you can ensure your WordPress site is compatible with your audience. This includes ensuring your site should or should not use Flash if your audience does not have support for it. Then you can design your WordPress site accordingly to benefit your audience.

Where do visitors click on your WordPress site?

The Analytics that Google provides includes tracking what pages your visitors go on your website, where they click, the time length they stay on your WordPress site and

the bounce rate (the percent of users exit your site on the first visit). Using this data can help you to improve your site to decrease your bounce rate on your WordPress website and increase your pageviews.

You can also view which posts are most popular, which ones are not and what content is searched for.

When is your audience visiting your WordPress site?

You can view what times your audience visits your site, determine the best times to post to strengthen virality, differentiate time zones and schedule your posts accordingly.

Where are visitors getting to your WordPress site?

One of the greatest benefits of Google analytics is the data tells you how your traffic is getting to your site. This includes paid and organic traffic. This can be from referral links, social media, direct links, or web searches. The search engines can be Google itself, Bing, Yahoo, etc. The data reflects the numbers of visitors from each sources and which percentage is greater.

The data from Google Analytics shows you your top referral sources and which ones to focus on. Say Facebook is one of your best traffic providers. Then you can ensure the content you post to Facebook can have customized specials for that following. Such as, if you run a sale, you can have a special code good only for your Facebook audience to save. This benefits that specific audience and you increase your traffic and sales.

Get Started with Google Analytics

A Gmail account is all you need to install Google Analytics. Remember- it’s free! You can start a Google Gmail account for yourself here.

Just follow these step-by-step instructions to create your Google Analytics account. 

Let’s take you through the steps to start your Google Analytics account.

Step 1: Use your Gmail account to sign-up for a Google Analytics account here.

 

Step 2: Once you are logged into your Gmail account, you will be taken to the screen like the one below. This is the screen where you can start using Google analytics with your Gmail account. Just click the “Sign up” button.

Step 3: On the following screen, you can choose between a website or mobile app. For this purpose, select website.

Then you enter the data into the fields such as account name (It will be the Google Analytics profile name for this website), Website name, website’s URL, country, and the time zone.

After entering all the required information, click on the Get Tracking ID button. You will be presented with Google Analytics ToS which you must agree to. Then click on ‘I Agree’ button to move forward.

Step 4: The next screen will show you your Google Analytics tracking code. You need copy this tracking code into Notes or Notepad and save as you will need to enter it in your WordPress. There are various methods you can use below.

Be sure to Bookmark the analytics page so you may refer to it later. For now, just leave the tab open after you have installed the code on your WordPress site.

Now that you have completed the setup for your Google Analytics account, we will now show you how to install Google Analytics in WordPress.

How to Install Google Analytics in WordPress

There are 3 different methods you can use to setup Google Analytics in WordPress. The first option is the easiest and the last being the hardest. Dependent on what best suits your needs you can choose.

Google Analytics for WordPress by MonsterInsights

MonsterInsights is the most popular Google Analytics plugin for WordPress. There are over 1 million websites that are using MonsterInsights including the likes of Bloomberg, PlayStation, Zillow, and more.

 

MonsterInsights is the best way to add Google Analytics to WordPress regardless if you are a WordPress beginner or more advanced.

MonsterInsights is available as both, a paid premium plugin, and a free version. We will show you how to use the MonsterInsights free version in this guide.

 

You can use the MonsterInsights Pro version if you want more advanced features like E-commerce tracking, Ads tracking, Author tracking, etc. The process is the same when it comes to setup.

 

To start, the first thing you need to do is install and activate the MonsterInsights plugin.

Once activated, the plugin will add a new menu item labeled ‘Insights’ to your WordPress admin menu. You can access the MonsterInsights setup wizard by clicking on it.

The screen will then ask you to choose a category for your website (a business website, blog, or online store). Select the appropriate choice that applues and then click on ‘Save and Continue’ button. 

The next screen will show the ‘Connect MonsterInsights’ button. Click on it to move forward.

After that step, a popup will appear which will take you to the Google accounts where you will be asked to sign in or select a Google account if you are already signed in.

Next, you will need to allow MonsterInsights to access your Google Analytics account. Click “Allow” to move forward in the process.

The final step is to select the profile you want. You need to select your website here to track and then click on the ‘Complete authentication’ button to continue.

MonsterInsights can now install Google Analytics on your WordPress website. After that you will be asked to select which recommended settings you like for your website. The default settings should work for most websites.

If you use an affiliate link plugin to protect your affiliate ID, then you need to add the path you use to cloak or convert those affiliate links. This will allow you to track your affiliate links in Google Analytics. 

Then click on the Save and Continue button to save your settings. 

MonsterInsights will then show you paid add-ons that you can access if you upgrade to PRO. You can simply click on the ‘Save and Continue’ button to skip this step otherwise.

The next step, you will be asked to install WPForms plugin, which is the best WordPress contact form plugin. You can choose to install it, or you can just simply click on ‘Skip this Step” otherwise.

Now you have installed and setup Google Analytics on your WordPress site successfully. Remember though, it will take Google Analytics a little bit of time before your stats start to appear. This could be an hour or maybe a day dependent on how much content your WordPress site may have.

MonsterInsights provides the way for you to view your Google Analytics reports inside your WordPress dashboard which is one of the many great features of MonsterInsights.

Just go to Insights and then to the Reports page to get the quick overview of your websites analytics data.

Viewing Your Data Reports on Google Analytics Website

Google Analytics a lot of valuable of data collected from your stats. You can view this data by visiting your Google Analytics dashboard.

When you view your data, the built-in Google Analytics reports in the left column. Google Analytics divides each section into different tabs.  Each tab will expand it to show more options when you select them.

  • Real-time This report displays a real time view of your traffic.
  • Audience tab shows reports to better understand your users.
  • Acquisition reports displays where your visitors came from.
  • Behavior reports summarize user’s activity when they visit your site.
  • Conversion reports compare growth for your goals.

The Power of Google Analytics with MonsterInsights

Google Analytics with MonsterInsights is a very powerful tool with a multitude of remarkable features to benefit from. If you want to grow your WordPress site or blog, install Google Analytics of WordPress with MonsterInsights NOW!  You will be glad you did.

We hope this article helped you learn how to install Google Analytics in WordPress.  

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