Podcasts are fairly new but on the rise! They are gaining popularity and are a go-to for many bloggers turned podcasters to create audio content for their followers.
Just like with a blog, a podcast is a way for you to build an audience. As your podcast grows in popularity, the size of your audience increases.
Podcasting is fairly easy to get into and many start with no upfront costs. Yes-FREE!
The great part about this audio platform is that anyone can start making podcasts with practically no money and even little experience.
Podcasting is a new and exciting medium poised to take off exponentially, but podcasts themselves are great for producing or even reproducing content. Especially if you already have created audio or video files or courses, those files can simply be converted into podcast episodes.
There is much benefit to making podcasts. They reach more markets that cannot always access a computer, are able to be listened to when driving and also reach the special market of the visually impaired.
Starter equipment can be of minimal costs. As your show grows, you can invest more if you start on a shoestring. Bootstrapped podcasts can still be done cost effectively.
Your microphone will be the critical investment for your shows. Audio quality is crucial for being crisp and clear.
Podcasts may provide an opportunity to record and share digital copies of experiences, knowledge, or events that may interest them.
Some podcasters actually do solo casts as well as have partners. It’s best to have a variety of different types of casts such h as having guest speakers. Your guest can help keep your show jovial and energized.
You will want to know your target market when creating your audio file. It’s key to remember that podcasting is different from blogging. With the audio version of your content, your audience will hear you and the delivery makes it more personal and allows your audience to connect directly to you.
Think of it as a webinar for the blind. Especially if you are trying to explain an aspect or detail of a topic without a visual. This is the critical area to grasp your audience.
Once you have established your casts, you will have the opportunity to earn income from your shows. This can be done from ads or even sponsors. The more content you have, meaning casts, the more opportunity to earn money.
Say you cast a show each week day throughout the year except for weekends, that means you will have over 260 opportunities for your income to grow. Even if it is just a side hustle.
That means in just a handful of years, you will have over one thousand pieces of content made available that will be forever out there on the internet. Not too shabby for a couple of hours work.
Selecting a podcast provider can be challenging as more enter the market. But it is not just about hosting, pricing, bandwidth and quality. There is much to know.
The Blogwarts Academy has recommendations of podcasting resources to help you get started or just improve your casts. Many have learned it is not just about getting a show out there, it can be about the hosting provider, the amount of storage available and also service.
Check out the Podcasting options available below and be sure to check back often as we add other recommendations our audience shares.
Disclosure: Some of the links are affiliate links. If you decide to purchase any of these resources, a small commission may be earned at no additional cost to you.