MonsterInsights is the most popular Google Analytics plugin for WordPress. There are over 1 million websites that are using MonsterInsights including the likes of Bloomberg, PlayStation, Zillow, and more.
MonsterInsights is the best way to add Google Analytics to WordPress regardless if you are a WordPress beginner or more advanced.
MonsterInsights is available as both, a paid premium plugin, and a free version. We will show you how to use the MonsterInsights free version in this guide.
You can use the MonsterInsights Pro version if you want more advanced features like E-commerce tracking, Ads tracking, Author tracking, etc. The process is the same when it comes to setup.
To start, the first thing you need to do is install and activate the MonsterInsights plugin.
Once activated, the plugin will add a new menu item labeled ‘Insights’ to your WordPress admin menu. You can access the MonsterInsights setup wizard by clicking on it.